Email Marketing and Your Small Business

Have you decided it is time to take advantage of the Internet and all it has to offer to your small business? If so, then you will certainly want to focus on email marketing so that you can let all of your customers know about your products and services and keep them up to date with new things going on in your business. You will need to add an opt in list to your website so that customers can subscribe to your newsletter and to receive discounts and periodic information. This way, you know you are only sending marketing emails to those who are truly interested in your products and in many cases past customers.

It is considerably easier to sell to a previous customer than it is to land a new customer so make sure you take advantage of all email marketing has to offer your small business. Remember, too, that when you use email marketing you will want to send out emails often enough to keep customers aware of what’s going on with new products, services, discounts, clearance, and the like, but not so often that it becomes annoying or the emails begin to get deleted without being read. The following tips will help you with email marketing and your small business.

Tip #1 Great Copy
You need to make sure the marketing email has excellent copy so that when you send it out the information just pops out at them. This includes headlines, bold important information with a large font and simply focus on making the email short, sweet, and to the point. Nobody wants to read a long page of information on the company or anything. What they want to know is about discounts, clearance items, or new products.

Tip #2 Personalize Copy
Makes sure you always personalize copy with email marketing. You could use the name of the person and even make a comment about the previous product or service they purchased. This will make them feel appreciated and also that you are paying attention to them. That will reel them in to check out what you are recommending for them.

Tip #3 Follow Up
Don’t spam people, but don’t let a purchase go unnoticed. Send a “thank you” email and include a coupon for a future purchase with it. For example, once a purchase is made send a “thank you” email within 24 hours thanking the customer for the purchase and offering assistance if any is needed. Then, include a coupon for 20% off their next order if made within the next 30 days. You could even offer 50% off certain items if purchased within 7 days. It’s up to you how you offer discounts, but if you are aggressive and offer what your customers perceive to be a good deal then you will make more sales!