HTML Tips for the Email Marketer
If you are an email marketer and you want your emails, newsletters, and the like to look as professional as possible while garnering the most response then you need to learn a little about HTML. Fortunately, HTML does not have to be confusing or tricky. As long as you can read and follow directions you will be able to include basic HTML in your newsletters and emails and make them look more professional without having to pay a professional to do it. The following tips will help you with your HTML.
Tip #1 Multipart-Alternative
When setting up your emails and newsletters you will want to have the HTML email display in “Multipart alternative format. What this means is that the email has the plain text and the html versions embedded. This is so that all those “plain text” folks out there can still view the email if they don’t choose to see it in HTML. There are several systems that can help you with this.
Tip #2 Images
With HTML you won’t be sending email files as attachments. Instead, you will have the images hosted on your server and the email’s code will have absolute paths to the images. This means that you will have to use your server’s web address in the code so that the images are actually embedded within the email. It sounds tricky, but it’s actually pretty straight forward. Once you try it a few times you will have it down.
Tip #3 Preview Pane
When you are designing your newsletters or other emails for email marketing you need to design it for the preview pane. This will give you a maximum of 600 pixels to work with and 500 pixels is probably playing it safer. The reason why is that the vast majority of recipients will not double click the email to open it to wide screen. So, don’t design it for full screen. Instead, design the email for how it is most likely to be viewed.
Tip #4
Don’t try to use CSS In emails to get the appearance you have in mind. It’s not reliable in email and won’t work right. Instead, use font tags, shim.gifs, and tables because they are what will allow you to create the “Look” you are going for.
These are just a few tips to help you with HTML in your email marketing campaign. Remember, though, that it takes time to get it right and learn all the ins and outs. In time, however, you will have HTML down and creating a newsletter will be easy and fast. Be patient and you will succeed with HTML!
Thursday, February 5, 2009
Should You Offer Newsletters in HTML and Text?
You have probably signed up for a newsletter before only to have a question presented to you. Would you like that in plain text or html? Today, the vast majority of people prefer html emails. They are more attractive and overall they are easier to read. Many email marketers were previously of the camp of thought that subscribers should be given an option and allowed to choose between html and text. The reasoning behind this was that there was a big enough core of subscribers that wanted plain text that it was worth the effort. Today’s research shows otherwise. In fact, it shows that people are more likely to respond positively to HTML newsletters, emails, or other marketing material. When you give subscribers the choice between the two you will not only have to keep up with two different formats, but you will also need to keep track of which one is better. This relates to more work than is necessary and a whole lot more stressing. In today’s environment it truly is unnecessary to give readers a chance to choose. That just doesn’t make sense when readers may not fully understand the difference of the other and choose whichever they see first.
It truly is important to choose an HTML email newsletter or other marketing material without giving readers the choice. They will appreciate the HTML email more because it is graphically appealing and helps viewers take in the information in a better and more suited way.
Of course, another reason to use HTML in your emails is that it allows you to track the methods to see which one is putting up a fight. In most cases the plain text emails will flounder and may not even beemaled at all.
HTML is also beneficial in emails because it puts the email in charge of turning over sales. This is truly effective after the marketer knows how to handle it. It’s when plain text is used and the email marketer is brand new that this won’t be successful. In fact, put it plain and simple. If you had to read the email from some email marketers in HTML would you choose to do so? Or, if you had to email someone in the office as well as someone out of the office would you consider html or text? Most people think they would go for HTML Up front and that is truly the best option when it comes to marketing emails.
It truly is important to choose an HTML email newsletter or other marketing material without giving readers the choice. They will appreciate the HTML email more because it is graphically appealing and helps viewers take in the information in a better and more suited way.
Of course, another reason to use HTML in your emails is that it allows you to track the methods to see which one is putting up a fight. In most cases the plain text emails will flounder and may not even beemaled at all.
HTML is also beneficial in emails because it puts the email in charge of turning over sales. This is truly effective after the marketer knows how to handle it. It’s when plain text is used and the email marketer is brand new that this won’t be successful. In fact, put it plain and simple. If you had to read the email from some email marketers in HTML would you choose to do so? Or, if you had to email someone in the office as well as someone out of the office would you consider html or text? Most people think they would go for HTML Up front and that is truly the best option when it comes to marketing emails.
Benefits of HTML Emails over Text Emails
We have all heard the saying, “You can’t judge a book by its cover.” However, if the cover looks boring it’s not as likely that we will read it as if the book cover is designed in an appealing way. The same thing goes for email marketers and those who are interested in having their emails read should use html emails over text emails every single day. In fact, sending text emails when there is so much technology and simply amazing graphics that could be utilized to one’s advantage just doesn’t make sense. That’s why if you want your email marketing campaign to be successful you need to send HTML emails. The following are just a couple of the benefits HTML emails have over text emails. You should keep this in mind when you begin your email marketing campaign so you truly make the most of your campaign.
Look
First of all, HTML simply changes the look of your email. We all will read and click on links when we see a visually appealing email. When there is HTML within an email that looks interesting and that makes the topic at hand seem interesting then it will grab our attention. In fact, html is all about grabbing attention and redirecting it to where you want it to go. Now, text emails are nothing more than black and white words on words. This won’t grab your attention and in fact readers will be have to be overly dedicated to reading everything that arrives in their inbox to even give it two glances. As an email marketer your goal is to have every email read by every subscriber. This is a big goal and one you may not ever reach, but it is important to strive to reach the goal simply because more readers equals more money. Remember, HTML will keep your readers checking out what you have to offer while text emails will make you look left in the past.
Product Connection
Another benefit of HTML is that the html can create a connection to the product or service being sold. This is really important because increasing sales it what an email marketer works for. Without increasing subscribers and having them check out your newsletters and other emails then you won’t be very successful at this job. HTML emails can help you become more successful and they are definitely worthwhile. The reason that HTML works so well over text is because they allow for a product connection to be made between the product and the graphic. With plain text emails this simply isn’t an option!
Look
First of all, HTML simply changes the look of your email. We all will read and click on links when we see a visually appealing email. When there is HTML within an email that looks interesting and that makes the topic at hand seem interesting then it will grab our attention. In fact, html is all about grabbing attention and redirecting it to where you want it to go. Now, text emails are nothing more than black and white words on words. This won’t grab your attention and in fact readers will be have to be overly dedicated to reading everything that arrives in their inbox to even give it two glances. As an email marketer your goal is to have every email read by every subscriber. This is a big goal and one you may not ever reach, but it is important to strive to reach the goal simply because more readers equals more money. Remember, HTML will keep your readers checking out what you have to offer while text emails will make you look left in the past.
Product Connection
Another benefit of HTML is that the html can create a connection to the product or service being sold. This is really important because increasing sales it what an email marketer works for. Without increasing subscribers and having them check out your newsletters and other emails then you won’t be very successful at this job. HTML emails can help you become more successful and they are definitely worthwhile. The reason that HTML works so well over text is because they allow for a product connection to be made between the product and the graphic. With plain text emails this simply isn’t an option!
Email Marketing: sending HTML VS sending text emails
HTML or Text Emails for Email Marketers
The idea of what type of email to send to one’s recipients has frequently been debated by email marketers. Some believe that text emails are the only way to go while others prefer HTML. Then, there are others on the fence that like plain text with a little HTML mixed in here or there. There are several ways to determine what type of emails you should be sending and it really helps to know your audience. For example, if your subscribers frequently praise your text emails then you might want to stick with this method. More likely than not if you use all text for your marketing email purposes you won’t get much response. There is one easy way to figure out what type of email will work best for your subscribers and that is to test them.
Send out an HTML email to a small portion of your email list and then an email that is exactly the same, but with plain text. Then, sit back and see which one gets more bites. It is almost guaranteed that the HTML email will garner more interest and response than the plain text emails. All too often email marketer forget to test their market, but this is the easiest and most cost effective way to find out what works. When you send an email in text and it doesn’t get returned and you send the same email in HTML and it has a 75% return rate then you will certainly notice that this is a worthwhile way to send your emails. Sure, the test will take a little bit of time and you will have to track the results. But, if you don’t do a small test to find out what type of emails your customers want to receive then you are doing yourself a injustice.
Grab Viewers’ Attention
The point behind the HTML newsletters and other types of correspondence is that it immediately draws you in and gives you a focal point. Ads and other types of marketing material that is drab and without a lot of thought and polish simply won’t be noticed by your subscribers. HTML emails are more popular because they have more graphics and show what your company is all about. HTML emails reinforce the brand while showing readers all types of information from healthy eating and dining out to cell phone plans and saving money.
The idea of what type of email to send to one’s recipients has frequently been debated by email marketers. Some believe that text emails are the only way to go while others prefer HTML. Then, there are others on the fence that like plain text with a little HTML mixed in here or there. There are several ways to determine what type of emails you should be sending and it really helps to know your audience. For example, if your subscribers frequently praise your text emails then you might want to stick with this method. More likely than not if you use all text for your marketing email purposes you won’t get much response. There is one easy way to figure out what type of email will work best for your subscribers and that is to test them.
Send out an HTML email to a small portion of your email list and then an email that is exactly the same, but with plain text. Then, sit back and see which one gets more bites. It is almost guaranteed that the HTML email will garner more interest and response than the plain text emails. All too often email marketer forget to test their market, but this is the easiest and most cost effective way to find out what works. When you send an email in text and it doesn’t get returned and you send the same email in HTML and it has a 75% return rate then you will certainly notice that this is a worthwhile way to send your emails. Sure, the test will take a little bit of time and you will have to track the results. But, if you don’t do a small test to find out what type of emails your customers want to receive then you are doing yourself a injustice.
Grab Viewers’ Attention
The point behind the HTML newsletters and other types of correspondence is that it immediately draws you in and gives you a focal point. Ads and other types of marketing material that is drab and without a lot of thought and polish simply won’t be noticed by your subscribers. HTML emails are more popular because they have more graphics and show what your company is all about. HTML emails reinforce the brand while showing readers all types of information from healthy eating and dining out to cell phone plans and saving money.
Spam Checkers More Important than Ever
Ask anyone you know if they like spam and they will probably give you an incredulous look. Now, ask those same people if they have a spam filter or blocker on their email software. Most likely, everyone will respond that they do. Once you have this impromptu research complete you will better be able to understand that spam blockers are really popular because almost everyone hates spam and doesn’t want to waste their time with it. Hence, the spam blockers. The problem here is that many emails are blocked that shouldn’t be blocked and this can cause problems for email marketers. This is especially the case when email marketers are relying on their monthly newsletter and periodic emails with coupons and other important information to help bring in sales. The good news is that just because ISPs blocking potential spam and spam blocker programs is on the rise does not mean that you have to sit back and accept it. Instead, you can use a spam checker.
Spam Checkers
If you have never heard of one before you are certainly in for some enlightenment. A spam checker is a tool that will scan your content, whether it be newsletters, sales letters, or any other written word, and it will give you a spam score. A low spam score means your emails are written and formatted in a way that is not considered spam. However, if you receive a high spam score you can pretty much rest assured that your emails will be blocked and never delivered. The benefit of taking the time to spam check your content is that it will allow you to make any changes that are necessary to reduce the “spaminess” of your content and give it another try.
There are many different spam checkers on the web you can use to help you determine how much spam is in your newsletter or other marketing email. The important thing is to find a spam checker that is efficient and that will do a good job. There are some out there that may be free, but they don’t do a good enough job analyzing your content. Make sure you use a top of the line spam checker to ensure your emails will arrive at the intended recipients’’ inbox. This is worth the time, effort, and money because your sales will improve and your customers will continue to do business with you.
Spam Checkers
If you have never heard of one before you are certainly in for some enlightenment. A spam checker is a tool that will scan your content, whether it be newsletters, sales letters, or any other written word, and it will give you a spam score. A low spam score means your emails are written and formatted in a way that is not considered spam. However, if you receive a high spam score you can pretty much rest assured that your emails will be blocked and never delivered. The benefit of taking the time to spam check your content is that it will allow you to make any changes that are necessary to reduce the “spaminess” of your content and give it another try.
There are many different spam checkers on the web you can use to help you determine how much spam is in your newsletter or other marketing email. The important thing is to find a spam checker that is efficient and that will do a good job. There are some out there that may be free, but they don’t do a good enough job analyzing your content. Make sure you use a top of the line spam checker to ensure your emails will arrive at the intended recipients’’ inbox. This is worth the time, effort, and money because your sales will improve and your customers will continue to do business with you.
The Importance of Spam Checking
Are you an email marketer? If so, your biggest concerns are probably building a big “opt in” base as well as an outstanding email marketing campaign to bring in sales. However, have you ever wondered whether or not your emails are arriving to their destination? Or, have subscribers commented to you that they never receive their newsletter or other correspondence? If so, you need to sit up and take notice because your email marketing efforts may be being sabotaged by ISPs and email platforms that are identifying your emails as spam. Of course, if your subscribers have opted in you aren’t sending spam, but never the less today more ISPs and email platforms are taking over the reins and simply not allowing certain types of emails to be delivered to the inboxes of subscribers. This may be unfortunate and unfair, but that’s the way the game is being played. In order to fight back it is important for email marketers to use all the ammunition they have. In this case, using a spam checker is usually enough to help you identify if your email might be identified as spam and help you change it to a more acceptable format or wording.
Remember, if you don’t take the time to check your email correspondence with a spam checker there is a high likelihood it will never be delivered to its recipient. Luckily, spam checkers are pretty fast and can give you a detailed report of your content quickly. This allows you to see how your content “grades” and if you need to make significant changes or not. It is likely that the first few newsletters or emails will need to be edited significantly. However, once you are able to identify what is spam and what isn’t you shouldn’t have too big of a problem formatting future content in a way that won’t “trigger” any of the supposed spam checkpoints on various ISPs.
Not only will spam checkers help you become more efficient writing your newsletter and the like in the future, but they will also save you time and frustration trying to figure out where your email marketing campaign is going wrong. In many cases it may not be going wrong but rather not being delivered. That’s why spam checkers are of such importance and why everyone should run their content through a spam checker before ever attempting to email it.
Remember, if you don’t take the time to check your email correspondence with a spam checker there is a high likelihood it will never be delivered to its recipient. Luckily, spam checkers are pretty fast and can give you a detailed report of your content quickly. This allows you to see how your content “grades” and if you need to make significant changes or not. It is likely that the first few newsletters or emails will need to be edited significantly. However, once you are able to identify what is spam and what isn’t you shouldn’t have too big of a problem formatting future content in a way that won’t “trigger” any of the supposed spam checkpoints on various ISPs.
Not only will spam checkers help you become more efficient writing your newsletter and the like in the future, but they will also save you time and frustration trying to figure out where your email marketing campaign is going wrong. In many cases it may not be going wrong but rather not being delivered. That’s why spam checkers are of such importance and why everyone should run their content through a spam checker before ever attempting to email it.
Benefits of Spam Checking Email Marketing Campaigns
There are many benefits of spam checking your email marketing campaigns and if you are interested in being successful then you will not ignore these benefits. In fact, if you do ignore them it is quite possible that you will not have a very successful campaign because many of your emails will go undelivered because they will be marked as spam. That’s something many email marketers are unaware of and it is very important to know and understand. With spam being such a huge problem many ISPs are taking it upon themselves to reduce spam. As a result, they scan emails before delivering them for certain phrases, layout, and key terms. Those emails that meet any of the triggers will not be delivered because they will be marked as spam. Follow the tips outlined below to help create an email marketing campaign that will be successful and won’t be deemed as spam.
Increase Deliverability of Emails
The biggest benefit of spam checkers is that they help you improve the chances of your emails being delivered. There are enough obstacles email marketers have to deal with when it comes to having their emails opened and read and adding the issue of ISPs blocking emails is somewhat frustrating. However, any savvy and smart email marketer will pay attention to what’s going on in the industry and have a spam checker evaluate all content before it is sent out. Emails, newsletters, and the like can all be “graded” to determine their level of spam. Content that passes can be sent out as is, however content that doesn’t will need to be changed enough so that it can meet the spam checker’s qualification of “no spam.
Improve Opinion of Products/Services
Another benefit of spam checkers is that they will help you improve the overall opinion of your products and services. The reason why is that when you use a spam checker you will have an idea of how your newsletter or marketing materials will be received. When your marketing materials pass as not being spam then this is the way the majority of your customers will respond to the marketing emails, too. Today, people are fed up with spam and anything that even closely resembles it will get deleted immediately if it isn’t blocked first by the ISP. So, follow the spam checker’s suggestions and send out a newsletter or other marketing email that is spam free!
Reduce Risks of Spamming
Spamming has many risks within itself and even if you don’t think you are spamming, your recipients might. This is a fine line and one that email marketers certainly have to walk along. What’s important is that when you use a spam checker to evaluate your content you will ensure that everything you send out is on the up and up. That’s really important and it will keep you out of trouble, which could include big fines and other problems!
Increase Deliverability of Emails
The biggest benefit of spam checkers is that they help you improve the chances of your emails being delivered. There are enough obstacles email marketers have to deal with when it comes to having their emails opened and read and adding the issue of ISPs blocking emails is somewhat frustrating. However, any savvy and smart email marketer will pay attention to what’s going on in the industry and have a spam checker evaluate all content before it is sent out. Emails, newsletters, and the like can all be “graded” to determine their level of spam. Content that passes can be sent out as is, however content that doesn’t will need to be changed enough so that it can meet the spam checker’s qualification of “no spam.
Improve Opinion of Products/Services
Another benefit of spam checkers is that they will help you improve the overall opinion of your products and services. The reason why is that when you use a spam checker you will have an idea of how your newsletter or marketing materials will be received. When your marketing materials pass as not being spam then this is the way the majority of your customers will respond to the marketing emails, too. Today, people are fed up with spam and anything that even closely resembles it will get deleted immediately if it isn’t blocked first by the ISP. So, follow the spam checker’s suggestions and send out a newsletter or other marketing email that is spam free!
Reduce Risks of Spamming
Spamming has many risks within itself and even if you don’t think you are spamming, your recipients might. This is a fine line and one that email marketers certainly have to walk along. What’s important is that when you use a spam checker to evaluate your content you will ensure that everything you send out is on the up and up. That’s really important and it will keep you out of trouble, which could include big fines and other problems!
Wednesday, February 4, 2009
Check Your Email Marketing Newsletters for Spam
Spam is serious business and it can really cause your email marketing campaign some big headaches if recipients of your newsletter consider your emails spam. Luckily, there are methods to test your newsletters and other emails before you ever send them out to determine if they are “spam” or not. There are many spammers out there and the more there are the more difficult your work as an email marketer becomes. Not only do you have to compete with other marketers for the attention of your customers, but you also have to find ways to keep your email from being considered spam so that it will actually arrive in your intended recipients email inbox.
It may sound incredible, but even Internet Service Providers are taking control of the spam nightmare and filtering out emails that could potentially be spam.
The emails are all filtered for certain trigger phrases that are common with spammers. Writing styles that are “aggressive” as well as certain types of formatting are also considered when evaluating emails for spam. Those that are deemed spam are prevented from being delivered. Unfortunately, there are some emails that are not spam that are blocked by these well meaning ISPs and many times these are emails from email marketers. The best way to get around this situation is to use a spam checker.
What’s a Spam Checker
A spam checker is the best way to find out if your newsletter or other marketing material will be considered spam and kicked out by the recipient’s ISP. All you have to do is submit your marketing material to a spam checker and then wait for it to be analyzed. In most cases the report will be returned quickly and provide a scale of “spam” for your newsletter. It’s basically a ranking to let you know how “spammy” your newsletter is. The benefit in this is that this will give you an idea of whether you need to do some rewriting and editing or if your newsletter is fine as it is. Knowing this up front is important simply because it will allow you to check all of the marketing emails you want to send out before you do. If there is a problem you will know up front and be able to change it. This is much better than sending out lots of emails only to have ISPs delete them or send them back to you.
There are many different ways you can go about checking your email marketing efforts for spam. What’s recommended is that you check every single email that you are planning on sending out to your subscribers. It’s better to be safe than sorry and the effort you put into de-spamming your marketing materials the more sales you will make so it’s definitely worthwhile.
It may sound incredible, but even Internet Service Providers are taking control of the spam nightmare and filtering out emails that could potentially be spam.
The emails are all filtered for certain trigger phrases that are common with spammers. Writing styles that are “aggressive” as well as certain types of formatting are also considered when evaluating emails for spam. Those that are deemed spam are prevented from being delivered. Unfortunately, there are some emails that are not spam that are blocked by these well meaning ISPs and many times these are emails from email marketers. The best way to get around this situation is to use a spam checker.
What’s a Spam Checker
A spam checker is the best way to find out if your newsletter or other marketing material will be considered spam and kicked out by the recipient’s ISP. All you have to do is submit your marketing material to a spam checker and then wait for it to be analyzed. In most cases the report will be returned quickly and provide a scale of “spam” for your newsletter. It’s basically a ranking to let you know how “spammy” your newsletter is. The benefit in this is that this will give you an idea of whether you need to do some rewriting and editing or if your newsletter is fine as it is. Knowing this up front is important simply because it will allow you to check all of the marketing emails you want to send out before you do. If there is a problem you will know up front and be able to change it. This is much better than sending out lots of emails only to have ISPs delete them or send them back to you.
There are many different ways you can go about checking your email marketing efforts for spam. What’s recommended is that you check every single email that you are planning on sending out to your subscribers. It’s better to be safe than sorry and the effort you put into de-spamming your marketing materials the more sales you will make so it’s definitely worthwhile.
Personalized Emails—Getting it Right
Personalizing emails is not as simple as addressing the email as “Hey, Bob” and that’s it. Instead, there are actually many other things you will need to help you personalize emails and ensure that you are improving the likelihood of converting sales. If you don’t get the personalized emails right then it will probably hurt your sales more than if you hadn’t tried to personalize at all. Consider this. Your name is Mariana but you keep getting so called personalized emails to Mary Anna or Mary Anne. Obviously, this turns you off because you know the email may be intended for you but since they couldn’t even bother to get your name right you don’t want to shop there. This happens all too often and that is why it is of utmost importance to ensure that you get personalized emails right. Remember, too, that just because you have certain information on file does not mean that is the actual information. The subscriber could have made a typo when filling out the forms.
There are many things you will need to personalize emails. One of them is to have outstanding technology that will help you find the information you need, analyze it, and ensure you are sending out the right information. Also, you will need a terrific database in addition to meticulous planning. Tie all of this together with technique and a lot of care and you will have no problems at all when it comes to personalizing your emails. Remember, when you take the time and effort to properly personalize emails it will pay off for you. You will reach more customers, make them feel appreciated and as part of your company. This will make them more likely to buy from you and that’s not something you want to risk losing.
A good way to help you with email personalization is to allow for subscribers to complete additional information about themselves when they sign up. This could be information about where they live, their favorite products, or anything of that nature. Whatever information is provided can always be used to your advantage if you are able to process it and find ways to link it to your products, partner products, and the like. Just keep this in mind so you know how to convert these potential sales and your bottom line.
When it comes to personalized emails for your email marketing campaign keep one thing in mind. Your goal is to increase sales, not turn customers away. If you don’t have enough information to personalize your emails then go the more general route. Once you collect more information then you can personalize emails. It takes a little bit of time and effort, but if you are dedicated you will be able to succeed.
There are many things you will need to personalize emails. One of them is to have outstanding technology that will help you find the information you need, analyze it, and ensure you are sending out the right information. Also, you will need a terrific database in addition to meticulous planning. Tie all of this together with technique and a lot of care and you will have no problems at all when it comes to personalizing your emails. Remember, when you take the time and effort to properly personalize emails it will pay off for you. You will reach more customers, make them feel appreciated and as part of your company. This will make them more likely to buy from you and that’s not something you want to risk losing.
A good way to help you with email personalization is to allow for subscribers to complete additional information about themselves when they sign up. This could be information about where they live, their favorite products, or anything of that nature. Whatever information is provided can always be used to your advantage if you are able to process it and find ways to link it to your products, partner products, and the like. Just keep this in mind so you know how to convert these potential sales and your bottom line.
When it comes to personalized emails for your email marketing campaign keep one thing in mind. Your goal is to increase sales, not turn customers away. If you don’t have enough information to personalize your emails then go the more general route. Once you collect more information then you can personalize emails. It takes a little bit of time and effort, but if you are dedicated you will be able to succeed.
Personalize Emails and Make More Sales
There is nothing more important than making your customers feel appreciated and like they are part of a larger group. The most important way to do this is to personalize emails so the recipient feels like an individual rather than just another “customer.” There are many ways you can go about doing this and if you do it successfully then you will make more sales. Remember, though, that with personalization you must get it right every time. Otherwise, you will do more harm than good.
Multimedia
If you have a customer who has already made a purchase and you are trying to up sell them or cross sell them on other products then you will want to take advantage of the option of using multimedia and/or images. This is incredibly helpful and will allow you to really convert those sales. For example, if a customer recently purchased a new camera then you will want to use a picture of that camera in the follow up email. This lets the customer know that you are aware of his/her purchases and are providing a photo to solidify that. Photos or multimedia of the particular product are very helpful and worth including in your email marketing.
Affiliation
If you know something about your customers use it to your advantage. For example, if they are part of a club, a group, or an organization, you can take this information and make the customer feel special and want to buy from you. For example, if there are customers you know are a member of a particular chamber of commerce simply state that you are offering them a discount because they are a member in the chamber of commerce of that particular city. This works best with offers that are very relevant and this should not be overused. However, it does have its perks when used properly and it can really help you.
Know Your Recipient
One thing that is really important is that you only use information that you know about your recipient. Don’t take any liberties and don’t go assuming you know certain things about your recipient. When you do this then you are more than likely going to have the email backfire and potentially lose customers. You want personalized emails to show your customers how well you know them, not how confused you really are. That’s why it is so important to ensure the information you are using is correct and never assuming anything about your customer that they don’t specifically tell you.
The overall goal of personalizing emails is ensuring that you reach out to your customers, create a bond with them, and potentially make a sale because of this. When you get it wrong, you lose customers, but if you get it right you are guaranteed to make some sales!
Multimedia
If you have a customer who has already made a purchase and you are trying to up sell them or cross sell them on other products then you will want to take advantage of the option of using multimedia and/or images. This is incredibly helpful and will allow you to really convert those sales. For example, if a customer recently purchased a new camera then you will want to use a picture of that camera in the follow up email. This lets the customer know that you are aware of his/her purchases and are providing a photo to solidify that. Photos or multimedia of the particular product are very helpful and worth including in your email marketing.
Affiliation
If you know something about your customers use it to your advantage. For example, if they are part of a club, a group, or an organization, you can take this information and make the customer feel special and want to buy from you. For example, if there are customers you know are a member of a particular chamber of commerce simply state that you are offering them a discount because they are a member in the chamber of commerce of that particular city. This works best with offers that are very relevant and this should not be overused. However, it does have its perks when used properly and it can really help you.
Know Your Recipient
One thing that is really important is that you only use information that you know about your recipient. Don’t take any liberties and don’t go assuming you know certain things about your recipient. When you do this then you are more than likely going to have the email backfire and potentially lose customers. You want personalized emails to show your customers how well you know them, not how confused you really are. That’s why it is so important to ensure the information you are using is correct and never assuming anything about your customer that they don’t specifically tell you.
The overall goal of personalizing emails is ensuring that you reach out to your customers, create a bond with them, and potentially make a sale because of this. When you get it wrong, you lose customers, but if you get it right you are guaranteed to make some sales!
Email Marketing: The Benefits of Personalization
It is a proven fact that when you receive an email that has your name on it you feel more attached and certainly more special than with a generic email. When people feel like they are part of a group they are more likely to respond positively than when they don’t feel included.
There are many psychological aspects that must be considered with your email marketing campaign and whether or not you personalize emails, and how this affects your customers, is worth thinking about. If you use personalization correctly in your email marketing campaign then you will have a better chance of creating a relationship and a bond between the customer and your brand. This is really important and it is just as important to ensure the personalization is done correctly. Otherwise, you will do more harm than good and potentially lose a customer. That’s why you must understand personalization and make sure you get it right. The following tips will help you personalize an email in the proper way.
Introduction
The first thing you must consider is your customer. Are you writing to a consumer or to a business client? This is important because a regular consumer might warrant an email that begins, “Hi, Sue,” while a business client might warrant more formality or something to the effect of, “Dear Mr. Johnson”. Getting the tone right is important and this means you must know who you are writing to.
References
In your email you want to really create a bond with the customer. So, if this particular customer has recently purchased something from you make reference to that. For example, you could write, “Thank you for buying the Canon Elph digital camera from us.” This lets the customer know you remember them and appreciate their business. Once you have them feeling good about your company and follow up then you can go in for the up sell. Ask them if they need a new battery or memory card for their new camera. Suggest a new camera case or extended warrant. Whatever you offer be sure to link to the product so they can immediately make the purchase!
City
Make your customers feel like they are part of a group or area. Write in the email that “Everyone in New York knows the best pizza” or “The best Chinese food in Raleigh.” You are connecting your reader to a place, their location, and this is important and will help you make more sales. Remember, too, that if you get the recipient and their location mixed up then you will be doing more harm than you are good.
There are many psychological aspects that must be considered with your email marketing campaign and whether or not you personalize emails, and how this affects your customers, is worth thinking about. If you use personalization correctly in your email marketing campaign then you will have a better chance of creating a relationship and a bond between the customer and your brand. This is really important and it is just as important to ensure the personalization is done correctly. Otherwise, you will do more harm than good and potentially lose a customer. That’s why you must understand personalization and make sure you get it right. The following tips will help you personalize an email in the proper way.
Introduction
The first thing you must consider is your customer. Are you writing to a consumer or to a business client? This is important because a regular consumer might warrant an email that begins, “Hi, Sue,” while a business client might warrant more formality or something to the effect of, “Dear Mr. Johnson”. Getting the tone right is important and this means you must know who you are writing to.
References
In your email you want to really create a bond with the customer. So, if this particular customer has recently purchased something from you make reference to that. For example, you could write, “Thank you for buying the Canon Elph digital camera from us.” This lets the customer know you remember them and appreciate their business. Once you have them feeling good about your company and follow up then you can go in for the up sell. Ask them if they need a new battery or memory card for their new camera. Suggest a new camera case or extended warrant. Whatever you offer be sure to link to the product so they can immediately make the purchase!
City
Make your customers feel like they are part of a group or area. Write in the email that “Everyone in New York knows the best pizza” or “The best Chinese food in Raleigh.” You are connecting your reader to a place, their location, and this is important and will help you make more sales. Remember, too, that if you get the recipient and their location mixed up then you will be doing more harm than you are good.
Make More Conversions with Trigger Emails
There is nothing more important to your email marketing campaign than conversions. Without conversions your email marketing campaign isn’t really worthwhile and this is why you should learn some tricks of the trade to take your campaign to the next level. The following information will help you use trigger emails to make more conversions.
Abandoned Shopping Carts
More often than you would like you probably have customers who shop, pick out items, add them to their cart, and then never make a purchase. There could be all kinds of reasons why the purchase was not completed, and they don’t really matter. What really matters is the purchase was not completed although there was interest there. What you have to do is figure out how to get the shopper to complete their purchase. The use of trigger emails in this case is really a good idea because it allows you to set parameters to contact the individual a certain period of time after they have abandoned their shopping cart. A great way to get them back into the site and to potentially make a purchase is to apologize if the checkout process was confusing or not streamlined and that you are working to improve it. Offer them a coupon code to help solidify your commitment to keeping them as customers and you will be surprised at how many make the decision to make a purchase!
In Stock Feature
Nothing is more frustrating for a shopper than to find just what they are looking for at a price they can afford only to notice it is “out of stock.” Most people are shopping to make a purchase immediately or in the very near future. Because of this you will want to do whatever possible to capture their attention and keep them in your store. One option is to offer a feature that will email the individual when the item they want is back in stock in their size, color, etc. Doing this is a wonderful way to contact that customer again and potentially make the sale. Of course, even if they don’t buy the item they have “opted in” and you now have their contact information to send them future emails, discount codes and the like.
Repurchase Email
Trigger emails can also be very helpful for items that need to be repurchased. For example, printer ink cartridges or makeup. When you send a reminder that a refill needs to be purchased you remind the customer so they don’t run out and also increase the odds that they buy from you rather than from someone else.
Abandoned Shopping Carts
More often than you would like you probably have customers who shop, pick out items, add them to their cart, and then never make a purchase. There could be all kinds of reasons why the purchase was not completed, and they don’t really matter. What really matters is the purchase was not completed although there was interest there. What you have to do is figure out how to get the shopper to complete their purchase. The use of trigger emails in this case is really a good idea because it allows you to set parameters to contact the individual a certain period of time after they have abandoned their shopping cart. A great way to get them back into the site and to potentially make a purchase is to apologize if the checkout process was confusing or not streamlined and that you are working to improve it. Offer them a coupon code to help solidify your commitment to keeping them as customers and you will be surprised at how many make the decision to make a purchase!
In Stock Feature
Nothing is more frustrating for a shopper than to find just what they are looking for at a price they can afford only to notice it is “out of stock.” Most people are shopping to make a purchase immediately or in the very near future. Because of this you will want to do whatever possible to capture their attention and keep them in your store. One option is to offer a feature that will email the individual when the item they want is back in stock in their size, color, etc. Doing this is a wonderful way to contact that customer again and potentially make the sale. Of course, even if they don’t buy the item they have “opted in” and you now have their contact information to send them future emails, discount codes and the like.
Repurchase Email
Trigger emails can also be very helpful for items that need to be repurchased. For example, printer ink cartridges or makeup. When you send a reminder that a refill needs to be purchased you remind the customer so they don’t run out and also increase the odds that they buy from you rather than from someone else.
Basics of Trigger Emails
Consider a trigger email kind of like setting up your email marketing to run by itself, or at least in part. What is required of you is nothing more than choosing specific conditions for a trigger email to be sent. Then, when these conditions are met a trigger email will automatically be sent out without any more input on your part. There are some really good ideas for trigger email that can help you with your email marketing and truly take your email marketing campaign to the next level.
One idea that works really well at getting business is to email those who have “opted in” a week or so after they have placed something in their cart but not purchased it. There could be many reasons they didn’t make the purchase, but sending them an email that the product is still available in their size is a good way to get them to take another look. Similarly, you could send an email with a 10% off coupon or something of that nature. That’s a great way to get the individual to bite the bait and make a purchase. If someone put something in their cart it means they are interested and with a little reminder and potentially a coupon that might be all it takes to get them to buy!
The vast majority of companies have one product that is their big seller and all the other products are just complementary. However, there is no reason for you to have complementary products that aren’t selling. Use a trigger email to contact subscribers after they have viewed one of your less popular products. Give them a great deal as a first time buyer of these products or offer them a two for one special. There are many ways to rope them in, the point is to just get them in and make a sale! With email triggers it is easier than ever to accomplish this. If you find your lower selling products still don’t sell with this method, with coupons, and the like, then you should consider axing them from your inventory. If you can’t make a sale at a discounted price it’s possible you just can’t sell them at all.
Another idea is to use a “Punch card” like you see at restaurants. You get so many punches and then a free sandwich, drink, or something of that nature. You can do the same thing with trigger emails. Each time a person makes a purchase send them an email with their card “punched”. When they finally buy enough to receive a freebie, trigger mail them the coupon!
These are just some of the basics of trigger emails and how you can use them to your advantage. You will certainly see that in no time you are able to increase sales while making customers happy and building your base.
One idea that works really well at getting business is to email those who have “opted in” a week or so after they have placed something in their cart but not purchased it. There could be many reasons they didn’t make the purchase, but sending them an email that the product is still available in their size is a good way to get them to take another look. Similarly, you could send an email with a 10% off coupon or something of that nature. That’s a great way to get the individual to bite the bait and make a purchase. If someone put something in their cart it means they are interested and with a little reminder and potentially a coupon that might be all it takes to get them to buy!
The vast majority of companies have one product that is their big seller and all the other products are just complementary. However, there is no reason for you to have complementary products that aren’t selling. Use a trigger email to contact subscribers after they have viewed one of your less popular products. Give them a great deal as a first time buyer of these products or offer them a two for one special. There are many ways to rope them in, the point is to just get them in and make a sale! With email triggers it is easier than ever to accomplish this. If you find your lower selling products still don’t sell with this method, with coupons, and the like, then you should consider axing them from your inventory. If you can’t make a sale at a discounted price it’s possible you just can’t sell them at all.
Another idea is to use a “Punch card” like you see at restaurants. You get so many punches and then a free sandwich, drink, or something of that nature. You can do the same thing with trigger emails. Each time a person makes a purchase send them an email with their card “punched”. When they finally buy enough to receive a freebie, trigger mail them the coupon!
These are just some of the basics of trigger emails and how you can use them to your advantage. You will certainly see that in no time you are able to increase sales while making customers happy and building your base.
Trigger Emails and Email Marketing
Trigger emails are important because they finally allow you to create a personal relationship with your subscribers. These trigger emails are very personal and can be used to address new subscribers, when it’s someone’s birthday, and for many other reasons, too!
Why use trigger emails?
You might be wondering why trigger emails are such a big deal, especially if you already have an auto responder doing a lot of your emailing for you. The answer to this is that with trigger emails you are able to address each subscriber as they do something specifically, rather than sending a bulk email to everyone at specific times. For example if one of your customers signs up to receive your newsletter, then this would “Trigger” and email to be sent to them thanking them and including a copy of the most recent newsletter. Another fun way to use trigger emails is to have an email sent to your subscribers on their birthday. They will appreciate the thought and feel a much closer connection to your company or product because you “remembered” their birthday.
Triggers are important because they contact subscribers in the very moment they are most likely to read your email, right after they have done something on your site. Not to mention, these emails are a complement to your current campaigns and newsletters. You will find that using trigger emails will create a stronger relationship with your subscribers and that is what you are after.
There are many benefits to triggers and uses you may not have thought of yet. For example, you can have the most recent edition of your newsletter in a new subscriber’s inbox within minutes of them becoming a new subscriber. This is important because if they just signed up they will be interested to read your newsletter. You may even have a special edition newsletter just for new subscribers.
Another option is to use the trigger emails to send out weekly emails for a specific campaign. For example, it could be used for five weekly emails on how to start a business or else a weekly email on low carb recipes. The campaign or topic is up to you, it’s just the trigger email that will deliver it!
A wonderful way to take advantage of the trigger emails is to send a birthday email on or before the actual date that has a coupon to use within a certain period of time. Not only will your subscribers feel happy to have an email wishing them happy birthday but they will also be very pleased to receive a discount, too. This means they will be more likely to use the discount because they can get the product or service at a better price not to mention it is their birthday and they feel like they “deserve” a gift!
Why use trigger emails?
You might be wondering why trigger emails are such a big deal, especially if you already have an auto responder doing a lot of your emailing for you. The answer to this is that with trigger emails you are able to address each subscriber as they do something specifically, rather than sending a bulk email to everyone at specific times. For example if one of your customers signs up to receive your newsletter, then this would “Trigger” and email to be sent to them thanking them and including a copy of the most recent newsletter. Another fun way to use trigger emails is to have an email sent to your subscribers on their birthday. They will appreciate the thought and feel a much closer connection to your company or product because you “remembered” their birthday.
Triggers are important because they contact subscribers in the very moment they are most likely to read your email, right after they have done something on your site. Not to mention, these emails are a complement to your current campaigns and newsletters. You will find that using trigger emails will create a stronger relationship with your subscribers and that is what you are after.
There are many benefits to triggers and uses you may not have thought of yet. For example, you can have the most recent edition of your newsletter in a new subscriber’s inbox within minutes of them becoming a new subscriber. This is important because if they just signed up they will be interested to read your newsletter. You may even have a special edition newsletter just for new subscribers.
Another option is to use the trigger emails to send out weekly emails for a specific campaign. For example, it could be used for five weekly emails on how to start a business or else a weekly email on low carb recipes. The campaign or topic is up to you, it’s just the trigger email that will deliver it!
A wonderful way to take advantage of the trigger emails is to send a birthday email on or before the actual date that has a coupon to use within a certain period of time. Not only will your subscribers feel happy to have an email wishing them happy birthday but they will also be very pleased to receive a discount, too. This means they will be more likely to use the discount because they can get the product or service at a better price not to mention it is their birthday and they feel like they “deserve” a gift!
Reasons to Split Test Marketing Emails
You might be new to email marketing, but that doesn’t mean you can’t learn all the tricks of the trade to ensure that you make the most of your marketing efforts. For example, if you write one marketing email and send it out you may get good response or not a good response. However, you won’t really know if you could have gotten a better response with a different type of email if you didn’t send out a split test A/B email. You might be wondering what a split test A/B email is. Basically, you simply write and design two marketing emails that contain all of the same information and that are selling the same thing. The only differences would be the subject line, the layout, font, and personalized versus non-personalized emails. Now, take a small sample of your email list and send email A to half and email B to half. When the results start coming in you need to chart the results. The reason for this is to determine which of the emails is the most efficient and bringing in sales.
For example, if email A has a 10% return rate and email B has a 15% return rate then you know to send email B to the rest of the subscriber list and scarp email A. The difference of 5% is huge especially when you are talking about a big subscriber list. Of course, if you had never sent out an email A/B split test you would have never known the difference or what you were missing.
It is important to take note of the differences in the more successful email so you will know what to incorporate in your next email campaign. Keep in mind that you will need to continue split testing your emails in the future because this can make a big difference in the success of your campaign and your bottom line.
It’s interesting that the majority of email marketers don’t take the time to split test their emails. This simply does not make sense because it does not take much extra time to do and it can mean the difference in success and failure of your product or service. If you are worried about time, use an auto responder to help you send out all of the emails and save that extra time to write two different emails and split test them. After the first time you will be grateful that you took the time and effort to do this and will surely incorporate it in all of your future email campaigns.
For example, if email A has a 10% return rate and email B has a 15% return rate then you know to send email B to the rest of the subscriber list and scarp email A. The difference of 5% is huge especially when you are talking about a big subscriber list. Of course, if you had never sent out an email A/B split test you would have never known the difference or what you were missing.
It is important to take note of the differences in the more successful email so you will know what to incorporate in your next email campaign. Keep in mind that you will need to continue split testing your emails in the future because this can make a big difference in the success of your campaign and your bottom line.
It’s interesting that the majority of email marketers don’t take the time to split test their emails. This simply does not make sense because it does not take much extra time to do and it can mean the difference in success and failure of your product or service. If you are worried about time, use an auto responder to help you send out all of the emails and save that extra time to write two different emails and split test them. After the first time you will be grateful that you took the time and effort to do this and will surely incorporate it in all of your future email campaigns.
Five Email Split Tests
There are many different types of email split tests you can use. The following are a few you will want to try just to see how they affect your subscribers. In fact, testing them will give you an entirely new perspective on your subscribers and how you can reach them effectively.
Personalization
You have probably heard that personalizing emails will get you more sales than genral emails. Give it a try in a small email split test sample. Doing this will provide you with a good basis of whether or not personalized emails are important to your subscribers or not.
Time
Believe it or not, but the time you send your email could be just as important as any other element in your campaign. Do an email split test and send one email in the morning, another in the mid afternoon and another closer towards the end of the work day. Doing this could take you a little time up front, but it will let you know the time of day that is most worthwhile for you to send your emails to subscribers.
Privacy
Another option is to send a test email on privacy. For example, send on email that has a disclaimer at the bottom assuring subscribers that their privacy will be respected and that their email address will not be used in any other way other than to send them their emails. Then, send another email that is identical, but without the privacy statement. See which one is most successful for you.
Call to Action
There are the common calls to action and then there are more innovative ways to get people to send you their information. Used your current method in one email and a completely different word in the next email. Doing this could affect your sales and give you an idea of what works for your subscribers and what doesn’t.
Buttons
Another option to try with an email split test is to use a link in one email that will take potential buyers to the product or service page they are interested in. The next email should use a button rather than a link. Then, the results must be calculated and it is important for future campaigns to find out what works early on.
There are actually many tests you can do to see what works for your product and service and what doesn’t. Remember, too, that it’s important to do the test yourself because each set of subscribers is unique to what they believe, what motivates them, and the like. Take this to your advantage and find out the email that will help you maximize your sales.
Personalization
You have probably heard that personalizing emails will get you more sales than genral emails. Give it a try in a small email split test sample. Doing this will provide you with a good basis of whether or not personalized emails are important to your subscribers or not.
Time
Believe it or not, but the time you send your email could be just as important as any other element in your campaign. Do an email split test and send one email in the morning, another in the mid afternoon and another closer towards the end of the work day. Doing this could take you a little time up front, but it will let you know the time of day that is most worthwhile for you to send your emails to subscribers.
Privacy
Another option is to send a test email on privacy. For example, send on email that has a disclaimer at the bottom assuring subscribers that their privacy will be respected and that their email address will not be used in any other way other than to send them their emails. Then, send another email that is identical, but without the privacy statement. See which one is most successful for you.
Call to Action
There are the common calls to action and then there are more innovative ways to get people to send you their information. Used your current method in one email and a completely different word in the next email. Doing this could affect your sales and give you an idea of what works for your subscribers and what doesn’t.
Buttons
Another option to try with an email split test is to use a link in one email that will take potential buyers to the product or service page they are interested in. The next email should use a button rather than a link. Then, the results must be calculated and it is important for future campaigns to find out what works early on.
There are actually many tests you can do to see what works for your product and service and what doesn’t. Remember, too, that it’s important to do the test yourself because each set of subscribers is unique to what they believe, what motivates them, and the like. Take this to your advantage and find out the email that will help you maximize your sales.
Benefits of Email Split Testing
There are many benefits of email split testing, most importantly the potential of increasing sales. People who are already using email campaigns to sell their products or services are probably aware of how important their email is in their overall success. However, few people realize the importance of split testing the email to see which one is most successful at bringing in sales. The following benefits are worth taking note of and if you incorporate them into your email campaign then you will benefit financially.
Benefit #1 Better Response
The entire point behind split testing is to find the email that has the best response. This means each email should be written, formatted, and styled differently all the while “selling” the same product or service. This is important because you are trying to compare the way the email is reaching people for a particular product or service, not create competition between different products or services. Once you have two completely different emails on the same product send them out to a small batch of email addresses and wait for the response. Remember to track the success of each email so you can compare later.
Benefit #2 Increase Income
When you send out two different emails and find the one that works the best then you will be able to sell more products/services when you send the email to your full address book. This results in increased income, which is important for your campaign to continue on successfully and for you to continue making money as an email marketer.
Benefit #3 Branding
If you send out the more successful email then you will have more success branding your product. When you increase brand awareness this means more people will buy your product or service. It is really important to have brand awareness so customers can pick you product over competitors’ products.
Benefit #3 More Return Buyers
Once you have a customer who buys your product they are more willing to buy it a second, or third, or more, time around, too. This is important to keep in mind because while one email might not seem like a big deal to you it really can turn into many more sales that you might have imagined.
There are of course many other benefits of email split testing. These are just some of the most important ones you will want to keep in mind and use to your advantage. Remember, there is no good reason not to take advantage of split testing so check it out today and see what it does to your product or services success.
Benefit #1 Better Response
The entire point behind split testing is to find the email that has the best response. This means each email should be written, formatted, and styled differently all the while “selling” the same product or service. This is important because you are trying to compare the way the email is reaching people for a particular product or service, not create competition between different products or services. Once you have two completely different emails on the same product send them out to a small batch of email addresses and wait for the response. Remember to track the success of each email so you can compare later.
Benefit #2 Increase Income
When you send out two different emails and find the one that works the best then you will be able to sell more products/services when you send the email to your full address book. This results in increased income, which is important for your campaign to continue on successfully and for you to continue making money as an email marketer.
Benefit #3 Branding
If you send out the more successful email then you will have more success branding your product. When you increase brand awareness this means more people will buy your product or service. It is really important to have brand awareness so customers can pick you product over competitors’ products.
Benefit #3 More Return Buyers
Once you have a customer who buys your product they are more willing to buy it a second, or third, or more, time around, too. This is important to keep in mind because while one email might not seem like a big deal to you it really can turn into many more sales that you might have imagined.
There are of course many other benefits of email split testing. These are just some of the most important ones you will want to keep in mind and use to your advantage. Remember, there is no good reason not to take advantage of split testing so check it out today and see what it does to your product or services success.
Email Marketing: Split Testing
Are you wondering why your email messages are not performing as well as you would like? Perhaps it’s because you aren’t performing enough A/B split testing before you begin. Sure, split testing can be a little tricky and there are plenty of metrics you will need to keep up with, too, which is probably why you have not been doing as much split testing as is recommended to begin with. However, there are many benefits of an A/B split test and it could completely change how you handle your next campaign.
All you really need to do is send out a small split test to a percentage of your email list. This will provide you important information on how your email is perceived and what changes you should make in the future.
What is it?
Two different emails will be sent with a split test. While the emails both are about the same thing and are “selling” the same thing, they are formatted differently and use different content as well as subject lines. While sending out this test will result in some extra work and analyzing the results, it is completely worthwhile because it will allow you to determine the email that performs the best. Then, the highest performing email will be sent to the remaining email addresses on your list.
This probably does not sound too difficult. In reality, it isn’t. It just takes a little bit of time and extra effort. Many email marketers are not split testing their email campaigns at all and this hurts nobody but themselves. It might not seem like much at first, but if email A produces a response rate that is 12% and email B produces a response rate is 15% that 3% difference can make a big difference and it is certainly with the effort of split testing. When used consistently, A/B email split testing can result in a campaign that is as successful as possible and that truly provides a worthy return on investment.
These are just a few of the reasons why you will want to conduct A/B split testing on your emails before you send them out to your entire email list. It might not seem like a lot at first, but if you have an increase of three to five percent on each campaign over the long term this can result in huge gains as far as your product or service goes.
All you really need to do is send out a small split test to a percentage of your email list. This will provide you important information on how your email is perceived and what changes you should make in the future.
What is it?
Two different emails will be sent with a split test. While the emails both are about the same thing and are “selling” the same thing, they are formatted differently and use different content as well as subject lines. While sending out this test will result in some extra work and analyzing the results, it is completely worthwhile because it will allow you to determine the email that performs the best. Then, the highest performing email will be sent to the remaining email addresses on your list.
This probably does not sound too difficult. In reality, it isn’t. It just takes a little bit of time and extra effort. Many email marketers are not split testing their email campaigns at all and this hurts nobody but themselves. It might not seem like much at first, but if email A produces a response rate that is 12% and email B produces a response rate is 15% that 3% difference can make a big difference and it is certainly with the effort of split testing. When used consistently, A/B email split testing can result in a campaign that is as successful as possible and that truly provides a worthy return on investment.
These are just a few of the reasons why you will want to conduct A/B split testing on your emails before you send them out to your entire email list. It might not seem like a lot at first, but if you have an increase of three to five percent on each campaign over the long term this can result in huge gains as far as your product or service goes.
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