When most people send out an email, whether it is to a huge list or to a single person, each recipient almost always looks at it as an initial means of creating a conversation. Since this is the case, in email marketing you have to expect to get a huge amount of emails back if you have several responsive subscribers and a good amount of emails on your list. The problem is that there may be just too many to respond to manually. Generally, I hate automated emails. However, there is one thing worse than an automated email. That is, no response at all. If anyone sends you an email inquiring about your newsletter or products in it, you should always respond. This is where trigger emails come into play. Trigger emails are not done simply by emails but also through other variables, including people who maybe add a product to their shopping cart but never actually finish the checkout process.
The easiest way to think of trigger emails is basically a system used to allow your email to run by it self, or at least in part. What you do is choose specific conditions in which you would send some type of response. When these conditions are met it will send an email automatically. Those who you converse whether through trigger emails or manually are much more inclined to purchase from you if they think that you care about them than those who are simply ignored. It will make the conversions from your email marketing campaign much more frequent.
One of the most popular techniques, as mentioned above, is to email those who have opted in on a list of some kind and were getting ready to purchase, but never actually completed the process. There could be a wide variety of reasons that they decided not to purchase the item. However, if you take the first step forward and try to help them with their problem then you may find that they will end up buying it. In addition, you might even add that you have a coupon of 10% off on that item along with your trigger email to help them buy from you rather than somewhere else. If knocking a little bit off the price is what it takes, it may be worth it to you!
In most company’s cases, they almost always have one or two items that they consider to be their biggest sellers. The other products generally just make sense to be on the website with it. For example, if you sell spark plugs, you are probably going to sell spark plug wires too. The problem though is that you should not have complimentary products that are just sitting in stock. So a common trigger email is to send an email to someone who just purchased spark plugs from you that will contain a discounted price on spark plug wires or another complimentary product. You could include coupons as well for future purchases.
Trigger emails are great and can do wonders in getting return business. If they are used properly you will even see the conversion rating of your email marketing campaigns increasing. This will encourage those that have opted in on the list to receive emails from you to also buy from you. All the while, you should avoid being listed as spam by limiting the amount of emails you can send to someone.
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